|
Welcome
 Arthur
J. Kover is Emeritus Professor of Marketing at the Fordham
University Graduate Business School. He has had articles published
in (among others) Journal of Marketing Research, Journal of Consumer
Research, Public Opinion Quarterly, and the Journal of Advertising
Research.
Before Fordham, Kover spent 23 years in the advertising business. He
worked at several advertising agencies including J. Walter Thompson,
Foote, Cone & Belding, and N. W. Ayer. He was a Managing Director
and Director of Strategy and Research at Cunningham & Walsh.
He does considerable consulting, mainly in communications and
advertising research.
He is past president of the Market Research Council and the
Advertising Agency Research Directors Council. He was the editor of
the Journal of Advertising Research from 1997 to 2004 and a
Management Fellow at the Yale School of Management until 2006.
He received the B.A. from Cornell University and the Ph.D. from
Yale; both degrees are in sociology.
Kover hunts birds and flies his glider. He does the first with
enthusiasm and the second very carefully.
|